Writing

Aligned: Stakeholder Management for Product Leaders

Alignment is the difference between success and failure

Even the best product is doomed without buy-in from the team that sells, delivers, and supports it

In this book you’ll learn how to

• Build and maintain trust with your stakeholders

• Map your organization and identify the real power players

• Establish roles and build an extended team that works well together

• Communicate in a way that speaks to the needs and goals of different stakeholders

• Get buy-in on your ideas and roadmap

• Make stakeholders appreciate and support you when you say "no"

• Sustain buy-in over time

• Manage difficult stakeholders and personalities