Aperture Product Consulting

Focus on products that matter

At Aperture Product, we help mature companies

transform how their product teams work

to create clarity, confidence, and measurable results.

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As companies scale, new processes, priorities, and personalities blur what once worked. The result is teams moving fast but not always together, building without full alignment on why.

That’s where we come in.

How we work

We help product organizations regain focus and deliver results that matter.

Through embedded fractional leadership, we partner with your teams to uncover what’s working, what’s not, and how to build a better way forward together.

Our work combines assessment, collaboration, and transformation:

  • Understand how your teams work today and where friction lives.

  • Align around clear goals, strategy, and measurable outcomes.

  • Evolve your product culture through new habits, shared language, and smarter decision-making.

We build process the way we build product: start with goals, design collaboratively, test, and iterate.

We work across functions, including engineering, sales, marketing, and executive leadership, because transformation only lasts when everyone is part of the change.

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It’s not about installing a new framework.
It’s about helping your organization see clearly again.

Aperture Product was founded on the idea that clarity drives better decisions.
Our people-first approach to culture change has helped product teams in industries like retail, supply chain, hardware, data products, and healthcare shift from reactive activity to intentional impact.

When you’re ready to focus your teams on what truly matters, we’ll help you find the clarity to move forward.

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About Us

Melissa Appel is a product transformation consultant, fractional CPO, 1:1 coach, speaker, and author of Aligned: Stakeholder Management for Product Leaders (O’Reilly, 2024).